Now that you have your page, we need to populate it. You will do that by posting relevant, and interesting content.
It can be a quick video where you explain how to solve a common problem.
You don’t have to appear in the video, it can be just your voice, or you can pay someone else to do the voice for you on sites like fiverr or upwork.
OR
if you want a all in one solution, where you can easily create the videos via a software where you just input the text and it automatically generates the slides, selects the images or videos AND generates the (human like) voiceover you can try something like Content Samurai – it has a 7 day trial and you’ll see if it’s a good fit.
The point of your page is to create useful content for the people in your niche that are constantly searching for solutions to their problems.
That being said, your content needs to be helpful and actionable.
You will need to post constantly. 2-3 posts a day is preferably, but if you can do it more, it’s even better.
Create a schedule inside google calendar or the calendar of your phone, and allocate 1-2 hours a day for creating and scheduling your content. You can set quick reminders to be notified when it’s time to start working on this task. Google Calendar is my friend in this area.
Search for content ideas on other facebook pages, youtube, pinterestand instagram.
If you want to find the most common questions people ask, there’s a little site that will help you greatly: askthepublic.com, but sites like reddit.com, quora.com and yahoo answers will also be really helpful.
Make sure to have at least 10-15 pieces of content before you move onto the next step. Remember! I’m watching!
Ok! But When and How Do I Build My Community?
Relax! We’re getting there.
Now that you have an active page, where you constantly add content, we want to bring people onto the page.
AKA getting page likes!
You can do this in one of the two ways:
1. First method is FREE:
With this, you can start directing people from the facebook groups you’re a part of to your page for answers to their problems.
They will land onto your facebook page, find it useful, and they will like your page if it helped them.
You can do this by sharing your page post inside of the groups, like this:
2. SECOND method is Paid:
and it involves you to spend some cash in order to reach your target audience. I won’t get into much detail with this, since it defeats the scope of this article. But if you do want to find out how you can grow your facebook page via paid advertisements, here’s a tutorial.
Once you have 100-200 page likes on your facebook page, you can create your Facebook Group.
Let me visually walk you through the process of getting this done.
Remember, you need to create a facebook page first.
Then we’ll create the group that will be linked to the facebook page.
The main point of this is to have the facebook page as the admin of the group, in case you don’t want to create a personal page where you can put a picture of your face, and you will be the brand of your group. You can go either way with it.
One thing that’s really important, is to make your facebook group private, add the rules new members will have to obey…
AND
The most important part, ask the 3 {REQUIRED} questions new members will have to answer in order to be accepted into the group!
Here’s a quick example of such questions:
{REQUIRED} What would you most like to get out of this group? {REQUIRED} This is a value packed, spam free community. Do you promise to not spam?
{REQUIRED} What is your best email so I can send you free training?
We do this because we want to learn more about our members. Things like: what are their struggles, and where they need help, and we also want to build our e-mail list in order to keep in touch with them via multiple channels.
Makes sense?
Awesome. Here’s the video tutorial for this step:
But how do you get people into your group?
You’ll find that answer next…
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